Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets.

Businesslevel strategies represent plans or methods companies use to conduct
various functions in their business operations. Larger companies often use more
business strategies since they often have …

The decisions a company makes on its way to creating, maintaining and using its
competitive advantages are businesslevel strategies. After evaluating the
company's product line, target market and competition, a small business owner
can better identify where her competitive advantage lies. A gourmet candy
company, …

Aug 16, 2013 Top management's overall plan for the entire organization and its strategic
business units. • Corporate level strategy occupies the heights level of DECISION
MAKING. • the nature of the decisions tends to be value oriented, conceptual than
the Business level, and Operational or Functional level. 4. ◦ Growth: …

BusinessLevel Strategy – integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.